At the same time, this new agency ideal providing reports and you may community photos to selected publications and you will newspapers which could reinforce the web link ranging from expensive diamonds and you can romance. .
In its 1947 method package, the new adverts department . outlined a slight system that integrated planning to own lecturers to go to highest colleges across the country. “A few of these lectures revolve within the diamond engagement ring, and tend to be reaching many women within assemblies, kinds and you can everyday meetings within top instructional organizations,” brand new company informed me into the a memorandum to De- Beers. This new service got prepared, into the 1946, a regular provider named “Hollywood Characters,” and therefore considering 125 leading hit having descriptions of diamonds used because of the movie stars. Continue reading …