Strategic Management in Construction

 

Strategic Management in Construction

Master Program in Construction Management ENGC 6370

 

Course Objectives

To provide students with information related to the theory of strategy, relates it to the particular circumstances of the construction industry, and shows how if can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both of contractors, firms and the associated professions.

 

Text Book

  1. Strategic Management in Construction; Langford, D. and Male S.L, Blackwell science, 2001.
  2. Strategic Management, Wheelan, J.D. and Hunger, T.L., Addison Wesley, 1987.
  3. Competitive Strategy: Techniques for Analyzing Industries and Competitors, Porter, M.F., the Free Press, New York, 1980.

 Evaluation

  1. Course Project (1)   …………………….………………………. 10
  2. Course Project (2)   ……………………….…….………………. 25
  3. Course Presentation  …………………………………………….15
  4. Discussion Activities  ……………………………..……………..10
  5. Exam  …………………………………….……………..….….….40

 

Tentative Schedule 

No.

Date

Topics

Remark

1

 

Construction An overview

 

2

 

The strategic role of the actors in the construction process

 

3

 

Clients, Constructors and competencies

 

4

 

The firm and the strategic management process

 

5

 

Strategic behavior of construction firms

 

6

 

Strategic for international construction

 

7

 

Portfolio management, Delphi: techniques and scenarios

 

8

 

Marketing and promotional strategic in construction

 

9

 

Analysis of strategic management in construction